52 Comments

Just curious if this is sponsored/ad content. Fine if it is, just helps me look through the correct lens at the information.

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Seems like an ad/sponsored. Nikki Bostwick, the guest author, is the founder of The Fullest, the product being promoted. None of that is disclosed anywhere either in her author bio or in the "article" itself. Seems deceptive. I'm sure it was an oversight and will be corrected soon in order to be in line with FTC regulations. Here is a helpful guide for Jessica and Nikki (and anyone else who either deals in sponsored content or who consumes social media content) -- https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers

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author

Nikki was introduced as the owner of the Fullest in another article on March 10th. I will link it

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That's fine but it doesn't satisfy the immediate obligations here on this piece which is a stand-alone piece of writing b/c no where here does it indicate her role in the company being promoted or in the material being presented. This is essentially marketing material that could be found on her website (and possibly is straight copy idk), not a journalist report/article similar to what you or your guests normally write. I'm sure you understand the difference. This piece needs a clear disclaimer following the guidelines posted in my prior comment.

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Additionally, the writing needs to have the following disclaimer: "These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease." This is the exact statement that The Fullest is required to have on their website (and does), and this piece of writing as marketing material is no different.

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With a title like “What Big Pharma Doesn’t Want you to Know”, and given most of the FDA’s funding comes from big pharmaceutical companies, I don’t think the FDA is going to put this on their list of products to evaluate. Would you prefer for that bought corporate stamp of approval, over a small start-up trying to promote health and wellness? FDA approved = highest bidder

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I would prefer truth-in-advertising, which is an FTC issue, not FDA. Jessica (and Nikki) have certain requirements that they must follow when posting an ad or sponsored content on the internet hoping that someone will buy their product. They haven't fulfilled their legal requirements here, and they know it. That is deceptive. That is an FTC issue. Anyone can report that (https://reportfraud.ftc.gov). Jessica does this often, esp on IG -- fails to mark sponsored content as sponsored/ad and doesn't disclose her affiliate interest in other people purchases (i.e., she's making money off her deceptive practices).

The FDA requirements come into play b/c what they're selling is supplements, so, they're required to state the exact statement I placed above onto their ads ("These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease."). This piece of writing is an ad and marketing material so that statement is required.

It's interesting that a market of anti-vaxxers (mostly here), who don't want to take a vaccine b/c they feel it hasn't been tested properly and are wary of its ingredients, will quickly sign up to ingest an untested supplement with unknown sourcing and no scientific studies sold by an unknown someone with a clear profit motive and no accountability (or, as you describe, "a small start-up trying to promote health and wellness" lol).

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Thanks for your reply. You are a warrior for truth!

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Apr 30Liked by Jessica Reed Kraus

I ordered and tried the saffron lattes after Nikki was introduced last month. I loved them so much I started using the capsules as well. It has made a huge difference in my inflammation and I was pleasantly surprised at how quickly I saw improvement. I wanted to learn more about the benefits of saffron, so this article was perfect timing!

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author

Oh wow! I’m taking the capsules now too.

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I love them!

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Apr 30Liked by Jessica Reed Kraus

Thank you for reporting on this!

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Apr 30Liked by Jessica Reed Kraus

Nikki looks so pretty- love the outfit too ! Go Saffron

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Apr 30Liked by Jessica Reed Kraus

I love saffron- ancient healing. I feel like this would also be beneficial for perimenopause, pms, etc 🤔

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Apr 30Liked by Jessica Reed Kraus

It has helped my PMS tremendously! Like night and day difference!

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author

That’s what I hear a lot! Nikki swears it’s a miracle worker for PMS

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It’s been a game changer for me! I wish I knew about it sooner!

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Hi!

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This is disappointing to me. If this has been a sponsored/ad space before I haven’t noticed it, but it is further pushing me out of love with the new Houseinhabit.

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I don’t mind you including sponsored posts or ads, but you need to properly label them. She’s clearly writing this in order to sell her product, which is fine, but comes off as disingenuous because you haven’t labeled it as a sponsored post.

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Nikki mentions clinical trials in this ad. Can she provide some links for that? I’m open to an alternative but I would like to read what kind of studies/research was done.

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I was interested until Dr. Will Cole showed up. He’s a snake oil salesman.

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Apr 30·edited May 1

Ordered "The Fullest" after reading the first article describing the benefits of saffron. I've been taking it daily.

The following is my personal conclusion, knowing that each person will have their own personal results.

Again, this is mine after taking "TheFullest" saffron daily: I will not place another order.

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That article on March 18th did not have the required disclaimers, neither that it was actually an ad, nor did it have the required FDA disclaimer ("These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease."). Anytime those products are mentioned for sales, the disclaimer needs to be there. Jessica knows, she's made an intentional choice not to inform her readers. She knew it on March 18th, and she clearly knows it today. You've lost money as a result. Here is where you can report that -- https://reportfraud.ftc.gov. Anyone can use that link (it's anonymous), whether you ordered the product or not.

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Is there some profit sharing by this sub pushing these products???

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There usually is, whether that's in cash or free product for Jessica. I think it's ironic that the title of this post is "What Big Pharma Doesn't Want You To Know About" and it's more like "What Jessica And Nikki Don't Want To Tell You About What They're Going To Try To Sell You."

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SOOOO... that is why I got a notice that Jessica "liked" my comment, then the "like" disappeared. I think my last sentence was misread by Jessica, as I won't be placing another order.

I do not like this type of deceptive advertising.

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I wish I knew 25 years ago so I didn’t have to take Ritalin for years and years

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author

😔

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Would really prefer if ads could be marked as such. It’s a standard expectation. Thank you.

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So I’m going to try it. Will post a review.

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author

That would be great. Thank you Barbara

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That would be awesome. I’m interested but it’s a bit pricy. Can’t wait to hear

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Thank you for sharing this, and sorry to be the dumbo in the room with this question, but can I please find out who makes that gorgeous white top? 🤓

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author

Let me ask her!

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any luck? 😆

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You will like this podcast on the regulation deception. It is up your alley.

https://spotifyanchor-web.app.link/e/8ewVaIBUuJb

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One concern I have, is that saffron is expensive because of how difficult it s to produce.

Is this really a viable option for the huge numbers of people who need it, or will it really only be available in sufficient quantity for the very wealthy?

And how much land would be needed?

Would delicate ecosystems be destroyed to grow millions of crocuses?

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